The platform is rolling out a new feature that permits them to reduce the volume of artificial intelligence-produced content appearing in their streams. This move comes as the service disclosed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale launch. This shift comes amid a rise in AI content, driven by new video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this output is considered mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, including computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its app labeled as artificially created. Overall, over 100 m media items are added to the service daily, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the level of AI-generated videos they see by accessing the content preference option in the platform and picking AI-made media. Additional categories that can already be adjusted under the setting include news, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige content makers to identify lifelike AI-generated content, and it forbids malicious deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This measure is intended to stop users from seeking to evade the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2m educational fund for experts and groups to create educational content about ethical AI use. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over intentions to cut jobs for a large number of review team members in the United Kingdom. The company is expected to cut 439 jobs in its trust and safety division in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive stated that human moderation would still have a role, but AI can shield workers by removing the most harmful content before it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”
